Problem: A disjointed student experience
As a consequence of bureaucratic decisions and excessive IT spend, universities can have multiple, outdated systems and applications that fail to speak to one another.
These systems create a clunky and confusing experience for students, who have to log in to multiple portals with little direction.
Solution: A single place that guides students in their transition to the university
Our team was created to reimagine the way students experience our university's online applications.
I was responsible for leading research, brand and style creation, and experience design of two web applications intended for a pilot audience of incoming freshman and transfer students.