Problem: The student experience with online university applications is disjointed.
Higher education is not innovating as quickly as other industries. Universities have multiple, outdated systems and applications that fail to speak to one another, often as the result of a bureaucratic organization.
These systems create a clunky and confusing experience for students, who have to log in to multiple portals with little direction.
Solution: Design a seamless experience that guides students in their transition to the university.
My job as the UI/UX designer was to reimagine the way students experience our university's online applications. I quickly took on the role of product designer as we developed the two applications comprising our minimally viable product. I was responsible for leading research, brand and style creation, and experience design.